#34: Drive Time with Brett with Brett – Mortgage Sales & Marketing Mastery

September 19, 2018

In this new episode of MBU with Brett McDonell, I get into “FLOW” discussing ideas and strategies that will allow you to:

– Partner with Realtors with “EASE” by being creative and adding value.

– Greatly IMPROVE your email replies by adding “urgency” and creating “anxiety”

– Open your thoughts to a HUGE opportunity that can set you up for LIFE.

#33: Mortgage Riches By Leveraging Niches - How to Standout By Becoming a Specialist

Jul 23, 2018

In this episode of Mortgage Banker University, Brett dives deep to exploit all the possible niches you as a mortgage professional could become a specialist in so that you become the no questions asked go to lender for any niche you want.

This episode is guaranteed to get you thinking differently and will introduce a proven approach and positioning system that is wildly successful in both lending and almost all other industries also.

Let Brett help you identify a niche you can exploit in your business and start winning more of your ideal clients with less work.

#32: Sending Pre-Approvals That Wow Realtors and Win Deals

Feb 28, 2018

In this episode of mortgage banker university, Brett details exactly how you can optimize your pre-approval process to differentiate yourself from the competition, wow realtors and help your clients and agents get more offers accepted.

In this episode I will detail:

  • What to say and include in your pre-approval package
  • How to follow up on the offer
  • How to wow the listing agent and buyers agent
  • How to get a meeting with each agent on every purchase transaction

The tactics and tips I share in this episode are sure to help you grow your purchase business by focusing on adding tremendous value to your clients and Realtor partners by going above and beyond the normal.

#31: Leveraging The US Tax Reform to Explode Your Business and Network - Advanced Mortgage Marketing

Feb 22, 2018

In this episode of Mortgage Banker University with Brett McDonell, Brett discusses all the various ways you can leverage the US Tax reform to educate and deepen your relationships with existing Realtors and financial planning partners as well as how to get in front of hundreds of new potential referral partners and explode your network and business.

#30: Partnering With Realtors To Optimize Open Houses

Feb 12, 2018

In this episode of MBU with Brett McDonell, you’re going to learn how to partner with Realtors to make their open houses more successful.

These “Value Based” tactics detailed in this episode will give you the tools needed to approach any Realtor that has a home for sale and help them leverage their open houses better and more efficiently.

The ideas discussed here today with enable you to partner with new realtors and add tremendous value to existing realtor relationships.

I am confident that if you actually do any of these tactics, they will work and you will be able to generate new relationships with realtors out of thin air or out of any open house.

#29: 11 EASY Ways To Grow Your Mortgage Business, TODAY!

Dec 6, 2017

In this episode of MBU with Brett McDonell, Brett details 11 EASY ways you can grow your mortgage business.

This episode will give you the ideas needed to easily and systematically grow your business week after week.

#28: Tips, Tricks, Wisdom and Advice from my 15 Years Originating Mortgages

October 31, 2017

This episode is the culmination of wisdom gathered from 15 years of personally selling mortgages on the front lines of finance.

As I just mentioned, I have been originating mortgages for 15 long years. I started selling loans when I was just 21 years old and have had to teach myself the ropes, learn from my mistakes and adapt to various industry and market changes the entire time.

Over those 15 years I have learned a lot about what works good, what works great, what to do and what not to do and I boiled that all down into this podcast episode.

I do this because I am passionate about helping you grow your business the smart way and doing it as fast as possible.

In this powerful episode, I share:

  • – What 1 thing if you do will change your career forever
  • – What NOT to send as a closing/congratulatory gift and why
  • – How many Lead channels you need and what they all are
  • – What to focus on and what NOT to focus on
  • – Advice on changing companies
  • – How not to sell, but how to add VALUE

And much much more.

Do yourself a favor and take the time to listen to this episode to make sure you avoid the mistakes I made and to focus on the things that have been proven to work over a 15 year mortgage career.

As always, If you have questions on how to implement and execute this strategy, email me at Brett@MortgageBankerUniversity.com

#27: Cold Calling For Success – Interview with Phone Sales Legend, Art Sobczak

October 20, 2017

In this episode of MBU, I interview Art Sobczak, best selling author of Smart Calling, legendary sales trainer and speaker that has taught how to crush it selling on the phone for over 30 years and has worked in virtually every industry. Needless to say, Art is the expert when it comes to everything phone sales.

The benefits of being an expert, confident phone prospecting mortgage professional are endless…

In this episode you will learn:

  • – How to develop a mindset for outbound calling success
  • – How to warm up every prospecting call you make
  • – How to leaves voicemails that create intrigue and get you calls back
  • – What to say when you get them on the phone
  • – How and why to use scripts

And much much more.

Do yourself a favor and take the time to listen to this interview, your bank account will thank you!

As always, If you have questions on how to implement and execute this strategy, email me at Brett@MortgageBankerUniversity.com

#26: Leveraging The Equifax Breach to Help More Clients and Generate More Loans

October 17, 2017

In today’s podcast episode, I discuss several strategies to help your clients and business partners work through the massive Equifax Credit Breach that has negatively affected 150 Million people.

You will learn how to leverage the Equifax Credit Breach to:

  • – Help more clients and business partners that were negatively affected
  • – Use this incident to warmly call your entire network and database which will uncover loan, referral and testimonial opportunities
  • – Make a viral video that can get you seen by thousands of potential prospects.
  • – Learn how to leverage future world and local happenings to add value to your clients and network.

The strategies discussed in this episode will help you build clients for life and ravings fans.

As always, If you have questions on how to implement and execute this strategy, email me at Brett@MortgageBankerUniversity.com

#25: The Realtor Partner Network Xploder

October 12, 2017

This episode will walk you through how to get the most out of using Brett’s proprietary worksheet, “The Realtor Partner Network Xploder”.

This episode comes with a FREE resource, worksheet and download that you can get by clicking here.

This episode and worksheet is an eyeopener and will help you grow your Realtor partners and your purchase business to working smarter, not harder.

As always, If you have questions on how to implement and execute this strategy, email me at Brett@MortgageBankerUniversity.com

#24: LinkedIn For Loan Officers

October 10, 2017

In this episode of Mortgage Banker University with Brett McDonell, I go deep on how loan officers and mortgage professionals can leverage LinkedIn to:

  • – Locate and market to new referral partners
  • – How to get noticed by the people you want noticing you
  • – How to build a massive email marketing list filled with your ideal partners and prospects
  • – How to take your business relationship from online to offline
  • – Prospecting and email marketing scripts to land new partners on LinkedIn and much more.

In total, I discuss 16 ways to leverage LinkedIn and grow your business.

I hope you enjoy this episode.

As always, If you have questions on how to implement and execute this strategy, email me at Brett@MortgageBankerUniversity.com

#23: The Invitation Close

October 5, 2017

In this episode of mortgage banker university with Brett McDonell, I teach you another closing tactic you can use to turn more prospects into clients.

I learned this closing tactic from the business legend himself, Brian Tracy. I have personally tailored this universal closing tactic just for you so that you can use it in your mortgage business to increase conversion, help more clients and make more money.

In this short, but value packed episode you will learn:

  • – A new closing tactic to convert/close more prospects
  • – How to use the Invitation Close which you can then teach to your Realtor partners to help grow their business
  • – Scripts as to how to and when to use the Invitation Close
  • – How just a 20% increase in your conversion ratio can lead to an additional income of $100K + every year

Being able to Convert a Prospect to a client using strategic closing techniques is a critical skill that most mortgage professionals don’t know how to do… Don’t be one of them!!

Listen to this episode, learn the skills needed to be pre-emminent, help more clients and make more money!

Rinse and Repeat!

As always, If you have questions on how to implement and execute this strategy, email me at Brett@MortgageBankerUniversity.com

#22: The FSBO Purchase Crusher!!

October 3, 2017

In this episode of Mortgage Banker University with Brett McDonell, Brett discusses a blue ocean mortgage marketing strategy that will help you grow your purchase business by thinking outside the box and working with FSBO’s (for sale by owner sellers).

In this episode you will learn:

  • – How to add tremendous value to FSBO’s
  • – How to locate FSBO’s in your area
  • – How to get their next purchase loan AND the loan for the buyer of the home they’re selling
  • – Multiple ways of marketing to them
  • – Scripts on what to say to convey value and earn their business
  • – How to leverage FSBO open houses to meet people that need purchase loans

This concept is not being done by anyone in the industry, listen to this episode to learn this breakthrough strategy before your competition does and reap the rewards.

#21: Leveraging Rising Interest Rates To Get a Ton of Loans and Help a Lot of Clients!

September 28, 2017

WARNING: If you do not want to double or triple your pipeline, help a ton of clients and have your best month ever… DO NOT read any further or listen to this new episode.

In this episode of Mortgage Banker University, you will learn the strategies needed to not just deal with rising interest rates, but to thrive leveraging the threat and reality of them.

The FEDS recent announcement to increase rates in October, 2017 provides both a threat and opportunity for mortgage professionals and homeowners.

In this episode, you will learn:

  • – How to leverage the threat and reality of rising interest rates to explode your pipeline
  • – Upsides of rising interest rates
  • – Actionable strategies and Prospecting scripts to have your best month ever

Final Warning: Your time is limited to act on these ideas and strategies – Dedicate 10 minutes to listen to this episode right now before some other opportunistic loan officer does, then uses these ideas to leverage rising rates to steal your client, or get a meeting with your referral partner.

You can either let the threat of rising interest rates make you nervous and scared, or you can kick rising rates ASS and use the tactics, scripts and strategies in this episode to have your best month ever, your choice!

Regulators, mount up! (if you get that reference, you’re awesome)

#20: 3 BOLD Ways To Stand Out For Loan Officers

September 21, 2017

In This episode, Brett discusses 3 BOLD strategies to help you stand out in your market and position yourself as a value driven mortgage professional.

This episode is 1 of a series of 3 episodes on how to stand out.

You will learn how to stand out by:

  • – Speaking
  • – Creating Mastermind Groups for Referral Partners
  • – Creating a quality industry specific Newsletter

These ideas if done have the ability to help you differentiate yourself from all your competitors by leading with value, being creative and by doing the things that other lenders aren’t willing to do.

#19: How To Generate Purchase Loans and Buyer Leads Marketing Directly to Renters!

September 19, 2017

In today’s episode of Mortgage Banker University with Brett McDonell, Brett lays out a detailed marketing strategy and action plan to help you generate purchase loans and buyer leads by marketing directly to renters.

In this episode, you will learn:

  • – How to identify prime apartment complexes that are filled with people that want to own homes
  • – How to use 800#’s and free reports to generate leads
  • – How to use call capture marketing tactics to get phone numbers of interested prospects
  • – How to nurture buyer leads until they’re ready to buy
  • – How to get Realtors calling you to set appointments and partner with them.

As always, action creates action, so don’t use this strategy for mental entertainment…. Do it and reap the rewards.

If you’re a loan officer, sales manager, mortgage broker or mortgage banker, this strategy could be the key to helping you become a purchase loan monster.

#18: The #1 Closing Tactic For Mortgage Professionals – The Concession Close!

September 12, 2017

Episode #18 of Mortgage Banker University with Brett McDonell focuses on a proven and time tested closing tactic called “The Concession Close”.

This closing tactic is a MUST HAVE for every mortgage professional to have in their sales tool box. Without closing tactics like the concession close, most loan officers have no strategic plan to actually transition a prospect to a client and to get a formal commitment to get that loan going.

In This Episode You Will Learn:

  • – How to leverage a prospects wants, needs and special requests into a formal commitment to proceed with you.
  • – How to couple the “concession close” with the “risk reversal close” for the ultimate close.
  • – Control the power frame with your prospect to not allow them to walk all over you
  • – How to strategically close clients without them feel as though they’re being closed

This tactic is a powerful sales tool that you can use to increase conversions, convert prospects quicker and make more money.

#17: Close More Refinances Regardless of Rates by Consolidating Helocs

September 7, 2017

In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage.

In this episode you will learn:

  • – Why clients with helocs are ideal prospects
  • – What are Helocs and What are the pros and concs
  • – How to identify prospects with helocs
  • – How to use blended rate to convey the true interest rate of the combined debt the client is carrying

This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person.

#16: 7 Strategies to Increase Your Average Loan Amount and Make More Money!

September 5, 2017

Ready to make more money with the same or less amount of work?

The easiest way to do that in the mortgage business is to simply increase your average loan size.

In this episode, Brett details 7 strategies to strategically increase your average loan size and make more money.

Take a few minutes to listen to this episode and start applying these tactics to strategically increase your loan amounts which will allow you to make more money with the same amount of work you’re doing now.

Disclaimer, Don’t listen to this episode if you:

  • – Don’t care about your business
  • – Don’t want to make more money
  • – Like working harder, not smarter

I know these tactics will help you meet your sales goals faster, allow you to identify and leverage better referral partners and increase your bank account.

#15: Referral Storming

August 29, 2017

In this episode, Brett discusses a lead generation strategy called “Referral Storming” that leverages the law of reciprocity to generate referrals consistent referrals.

Brett also details his case study of giving a referral each business day for 10 days straight and lets you know what he got in return.

After listening to this episode you will have a new proven lead generation strategy that is rooted in psychology and is time tested to work.

Resources mentioned:

Ultimate MLO daily planner can be downloaded at www.mortgagebankeruniversity.com

Client Questionnaire: Email Brett@mortgagebankeruniversity.com for the questionnaire

#14: Using The Soft Commitment Sales Strategy To Generate 2 Referrals on Every Loan, GUARANTEED!

August 22, 2017

In this episode of MBU with Brett McDonell, Brett details a sales strategy called “The Soft Commitment Sales Strategy” that will all, but guarantee you two referrals for every loan you do for the rest of your career.

This strategy can also be used to land Realtor meetings with the agents on every purchase deal you do.

In this episode, you will learn:

– How to get soft commitments while you have all the leverage that will produce two referrals on every loan you do

– How to get meetings with the listing agent on every purchase deal you close

– How to warmly get referrals from clients without having to chase them down and beg

This strategy is one that can double your referrals and pipeline if you do it consistently.

#13: 3 Tips to Grow Your Business in 3 Minutes – Adding Value To Realtors

August 17, 2017

In this experimental episode of MBU with Brett McDonell, Brett try’s out a new format for the show that details 3 simple tips to grow your business in 3 minutes.

The focus of this episode of 3 tips to add value to realtors.

Today’s tips will help you:

  • – Increase exposure to your agents listings and help them better market their home
  • – Learn how to grow peoples networks by being a connector
  • – Increase their online credibility

#12: 10 Strategies to Double or Triple Your Income!

August 15, 2017

For anyone that wants to double or triple their income, amount of referral partners, testimonials and referrals, I have incredible news for you.

This Wednesday, August 16th at 1 pm pacific standard time I am doing a webinar guaranteed to get you unstuck, thinking big, and highly motivated to succeed beyond what you ever thought possible.

My main goal and sole focus from doing this webinar is to add tremendous value to your life and business and share with you what has worked for me, others in the industry and provide you with new inspiration and ideas to grow your business, add more value and dominate your market!

#11: Winning Over Rate Shoppers By Shopping Rates For Them!

August 10, 2017

In this episode of MBU with Brett McDonell, Brett details a sales strategy that he used to win over a rate shopper that called and said the dreaded question… “What’s your rate today on a 30 year fixed”?!

In this episode you will learn:

  • – How to take back control of the conversation when it comes to rates
  • – How to add value and differentiate yourself from the competition
  • – Learn how to use risk reversal to close the deal with no pressure
  • – How and what questions to ask when speaking with clients

We all get this question and you need to be prepared to answer it.

#10: Using "RISK REVERSAL" To Win More Deals, Increase Conversion and Out Sell The Competition!

August 8, 2017

In this episode of MBU with Brett McDonell, Brett details how to properly use one of his secret weapon strategies, RISK REVERSAL, a strategy Brett learned from legendary marketing and business strategist, Jay Abraham, the $9.6 Billion Dollar Man!

By incorporating this simple yet powerful tactic into your sales presentations and marketing collateral you will:

  • – Stand out from your competitors
  • – Add more value to your customers
  • – Win more deals
  • – Increase conversion
  • – Eliminate all client risk & fear from committing to your services and loan

#9: 4 Super Productivity Questions To Increase Efficiency, Focus and Results!

August 3, 2017

In this episode of MBU with Brett McDonell, Brett details 4 game changing, super productivity questions that if you ask yourself throughout your work day, you will:

  • – Increase your production
  • – Improve your systems and processes
  • – Work for efficiently
  • – Delegate more
  • – Stay focused on your highest priority tasks

As you can see, these questions and the actions that follow these questions can be life changing.

Take a moment to incorporate some of these questions into your work day and watch your productivity grow exponentially!

#8: How To Partner With and Add Tremendous Value To Realtors

August 1, 2017

In this episode, Brett details 3 proven strategies that you can use to partner with new Realtors as well as add tremendous value to existing Realtor partners.

These 3 strategies, if executed will open up new doors and opportunities for you that have the power to change your business forever and make you a “purchase lender” and “person of value” to any Realtor you come in contact with.

Don’t just use these ideas and strategies as mental amusement, put them to work and let me know your results. I am confident that if applied, you will be successful beyond what you ever thought possible.

“Money is the by-product of adding value”

#7: How To Create and Use a Pump Up Video to Get Motivated, Overcome Call Reluctance and Crush Your Sales Goals

Jul 28, 2017

It’s no secret that it’s hard to stay motivated each and every day, to get back on the horse, makes sales calls, meet new referral partners and continually put ourselves in uncomfortable situations necessary for business and personal growth.

Today’s episode gives you a powerful tool to help you stay motivated and remind you of why we put a suit on each and every day. The pump up video gives you secret weapon to get your game face on and get fired up to add more value, close a deal and get back on the horse!

Your takeaways from this episode will be:

  • – How to identify your true goals and what motivates you
  • – How to create a powerful visual of your goals to help you channel your courage and do the hard things required of successful lenders
  • – Get a secret tool and weapon you can use to overcome any intimidating situation

#6: The 3 Types of Referrals Successful Lenders Need and How To Get Them!

Jul 26, 2017

Referrals are arguably the lifeblood of a successful mortgage professional’s business. Without consistent, qualified referrals life can be very hard as it’s not easy to generate leads month after month without knowing how to leverage your database, network and sphere of influence.

In this episode Brett dives deep on how to generate leads and referrals from your existing network and from each new client you work with. Some of the key takeaways from this episode will be:

  • – How to ask for referrals systematically and strategically
  • – Learn the 3 (THREE) types of referrals you as a mortgage professional want and need
  • – Learn the strategy “Referral Storming” which will show you how to generate up to 20 referrals a month by referring people out to your network
  • – Learn the “Quarterly Network Multiplier” system and strategy Brett created to allow you to 10X your referral network year after year

We truly hope this episode helps you grow your business and opens your eyes to the possibilities of leveraging your network not just for referrals of new clients, but for a bounty of referrals of new referral partners that will keep you fed with qualified leads for the rest of your career.

#5: OPTIMIZING YOUR EMAIL SIGNATURE TO GENERATE MORE LEADS, REFERRALS AND TESTIMONIALS

Jul 24, 2017

In this episode of MBU with Brett McDonell, Brett discusses how to optimize your email signature to strategically and passively generate more leads, sell more products, and effectively use pre-suasion and positioning to get what you want out of any email exchange.

#4: The Buyer Retrieval Program

Jul 20, 2017

In this episode of MBU with Brett McDonell, Brett discuss a proven marketing strategy to show you how to partner with new Realtors, add tremendous value to existing realtors and get a chance to speak to hundreds of people looking to buy a home and get a mortgage.

#3: Yelping For Loans! How To Use Yelp To Find Hot Leads EVERYDAY That Desperately Need Your Help

Jun 02, 2017

In this episode of Mortgage Banker University, Brett exposes a blue-ocean marketing strategy that will put you in the drivers seat to locate hot prospects that need help with their mortgage every single day.

#2: Deal Storming - A Bold Sales Strategy To Help You Stand Out And Get More Loans

May 13, 2017

In this episode of MBU with Brett McDonell podcast, Brett digs deep on a unique sales strategy called “Deal Storming”. You will find out how to make a splash at your next meeting, event or sales call by learning to strategically leverage your referral partners, resources and team members.

#1: Retail Wholesaling Strategy - Explode Your Pipeline By Embracing Your Competition

May 5, 2017

In this episode of Mortgage Banker University w Brett McDonell, Brett discusses the strategy of “Retail Wholesaling”. This creative and potentially breakthrough marketing strategy can create a new channel for leads and can be scaled massively for those with unique loan products.